Accessible Marketing and Environmental Literacy Training
Access & Diversity
Accessibility and sustainability for the Outdoor Arts sector
In March 2020 Without Walls organised a training day aimed at festivals and artists who want to incorporate accessible marketing practices and environmental sustainability into their organisations.
Supporting those who create and present work outdoors, the session asked us to consider how we can work together to reduce the carbon impacts of outdoor work and ensure that it is inclusive to all audiences.
Part One: Accessible Marketing
Alex Covell, Without Walls Access Advisor, and Access and Engagement Producer for GDIF/FESTIVAL.ORG, provided artists and festivals with tools to help them communicate more inclusively about their events, with the aim of forging stronger connections with Deaf and disabled audiences. This included creating accessible formats, exploring barriers to access, channels for reaching out to new audiences, and the information which needs to be included in your marketing (and what doesn’t). This was followed by attendees workshopping their own accessible marketing tools for their own organisation.
Members of the team from Walk the Plank also gave a short presentation sharing their experience of developing the large-scale outdoor show Zara in collaboration with Mind the Gap. Zara explores the story of a learning disabled mother’s plight to keep her daughter from being taken into social care and features an entirely learning disabled cast.
Part Two: Environmental Literacy
Chiara Badiali, Knowledge and Sector Intelligence Lead at Julie’s Bicycle, led this session, adapting the Environmental Literacy framework to the specific and practical challenges for the Outdoor Arts sector. This looked at the implications in the creation and touring of outdoor work, aiming to give an overview of the role of the cultural sector/artists in responding to the climate crisis, develop an understanding of the direct and indirect ways to reduce carbon impact, and how to communicate the need for change.
Attendees then developed practical actions to take forward within their own work, considering the specific production and procurement challenges in the development of outdoor work and its presentation in different festival contexts. This included how to write a green rider, methods for monitoring/measuring carbon impacts, and exploring options for reducing the impacts of freight/travel.
Download the presentations at the bottom of the page for more insight into these two important topics.
We also want to thank our friends at Walk the Plank for hosting us on the day at their wonderful Cobden Works base in Manchester, check out their work here.
Language should be person-centred, situation-specific and not traumatic. It’s useful to know that some impairments are invisible, and that some people don’t define themselves as disabled.
|Do use:||Avoid using:|
|Disabled people/ person||The disabled, person with disabilities, Handicapped, cripple, invalid|
|Has… (an impairment)||Suffers from…, is a victim of…|
|Non-disabled||Able-bodied, normal, healthy|
|Learning disabled person / has learning difficulties||Mentally disabled, retarded, backward, idiot, special needs, downs|
|Wheelchair user||Wheelchair bound, confined to a wheelchair, in a wheelchair|
|Deaf, deafened or hard of hearing||The deaf|
|Deaf sign language user, BSL user||Deaf and dumb, deaf mute|
|Blind or partially sighted, visually impaired||The blind|
|Has mental health issues, is a mental health service user||Mentally ill, insane, mad, crazy|
|Accessible/ adapted toilet/ ramp/ parking||Disabled toilet/ ramp/ parking|
- How to measure and monitor impacts
- Conduct surveys
- Identify where you can make a difference
- Translate into action
- Achieve impact reduction
- Evaluate your performance against targets and plans
- Talk about what you are doing
- Make it visible and felt
- Develop a policy and plan
- Embed sustainability in decision-making processes
- Appoint a Green Champion(s)
- Create a designated budget
- Influence: engagement for artists, partners, audiences, suppliers
- What are your targets? What do you want to achieve and why?
- Creative Green Tools free carbon calculators for venues, offices, tours: https://ig-tools.com/signup
- Sustainable Production Guide: https://juliesbicycle.com/resource-production-guide-2013/
- Powerful Thinking Guide (and factsheets) on energy use at outdoor events : http://www.powerful-thinking.org.uk/
- Vision 2025 for outdoor events and The Show Must Go On report https://www.vision2025.org.uk/
- Audience Travel practical guide: https://juliesbicycle.com/resource-audience-travel-guide-2015/
- Sustainable Event Guides with Manchester Council: https://juliesbicycle.com/sustainable-events-guides-with-manchester-city-council/
- Creative Energy Project – preferential pricing with Good Energy https://juliesbicycle.com/creative-energy-project/
- ISAN/Outdoor Arts UK Sustainability Toolkit https://juliesbicycle.com/resource-isan-toolkit-2012/
- Webinar: how to share your environmental story https://juliesbicycle.com/webinar-speaking-green-resource-2019/
- … and lots more at https://juliesbicycle.com/category/resource_hub/