Resource

Arts By the Sea’s West Howe Tale Trail

Audience Development

Performances and participatory activities in public spaces outside the Henry Brown Centre in West Howe

The West Howe Tale Trail was piloted using Without Walls funding in 2019 and developed in a Covid-secure way for 2020.

Arts by the Sea worked with a freelance Outreach Worker for both years who worked with local artists and developing relationships with the local community. The project was aimed at bringing creative activity to less engaged communities in West-Howe, with the long-term ambition to encourage residents to attend the main festival and participate in the festivals larger scale events such as their community parade.

Specific objectives included:

  • Raising awareness of the Arts By the Sea Festival
  • Encourage people to attend and participate in the festival the following weekend or year
  • Engage the local community
  • Long term engagement with the Arts By the Sea party and festival

The West Howe Tale Trail included 6 performances and participatory activities in public spaces outside the henry Brown Centre in West Howe in a trail-based format which welcomed an estimated 250 people in a Covid-safe way.

"It’s such a lovely space and all the faces are really happy. There’s something for everyone as well which I think is really important. It’s not just for kids, it’s not just for adults… it’s an inclusive and really energetic thing. I like how much energy people have put into it – there’s a good vibe” (Artist – Grant Sharkey).

“Having multiple things to absorb time and multiple creative things and they all represent local arts. It’s been great, really good.”

“The ABTS trail has given the opportunity for every family to come along and move along the experience in a safe friendly way. It doesn’t create a lot of tension. I really would love to see a lot more of this happening. The arts is so important to help people feel more relaxed and part of the community, out and about and interreacting with each other and that allows emotional qualities to be at ease , physical and mental wellbeing to feel just at peace and ease in a time that’s quite challenging”

Artist – Squidge & Pop