Folly! (Permission to Play)
by Sam Williams Studio
Installation

FOLLY — a bold, interactive touring play structure that invites you to find your play!
Inspired by early play philosophy and playground design, FOLLY is part playground, part performance space, and part invitation to play. It’s a sculptural frame for free movement, a stage for aerial and movement-based performances, and a place where audiences can jump in—literally—for aerial tasters and playful participation.
About Sam Williams Studio
Sam Williams Studio Ltd. is the collective practice of artist and creative producer, Sam Williams. For more than a decade, Sam has worked across the public realm as an artist, curator, producer, and public art specialist. Specialising in playful projects, she works with clients, communities & businesses on ambitious projects that explore how play and creativity can enrich our everyday lives.
Drawing inspiration from her experience growing up in her hometown’s local theme park, Drayton Manor, where her family (and later she) worked – she approaches each project as an opportunity to immerse audiences in moments of wonder. Driven by a belief that our public spaces should hold some of that same magic.
Whether co-creating a site-specific installation with a community group, curating public art trails or developing designs for public space, her creative direction is always centred on sparking joy and imagination through playful interventions.
Over the last few years she has ventured into circus practice and having recently had the opportunity to perform with a large scale installation she designed last year for the National Festival of Making, she is exploring ways in which her design practice and developing circus practice can intersect in ambitious cross-art form works of scale.
Blue Moon Circus:
Blue Moon Circus is a vibrant, collaborative circus company based in the heart of Brighton. Born from a shared love of circus arts and a deep commitment to education and performance, BMC offer a fun, inclusive space for both kids and adults to explore and develop their skills in circus arts.
BMC is the creative partnership of Kellie York and Tamati Samson. After many years of running successful classes under their own names and often working side by side, they decided it was time to officially join forces – and just like that, Blue Moon Circus was born!
More than just a business, BMC have an established community of over 100 professional and student aerialists ranging in ages from 8 to 69!